Privacy policy

Privacy Policy and Data Protection

You are visiting a website (Site) owned and operated by Purple Butterfly and maintained by Weston Digital Solutions (together as WDS) and based in the United States of America. We take the protection of your privacy when using the Site very seriously. In the following we are pleased to inform you about the collection of anonymous and personal data.

Anonymous data collection

In general, you can visit the websites of WDS on an anonymous basis, i.e. without informing us of who you are. When you visit this Site, our web servers save as standard the IP address of your internet service provider via which you access our Site, the site from which you access our Site and the files you access from us, as well as the date of your visit and general information about your browser. These data are only analyzed in anonymized form for statistical purposes.

Information collected in aggregate form includes the number of visitors to the Site, the pages they visit, and how long they stay. We collect these kinds of aggregate user information to help us continually improve our services.

Personal information you choose to provide

WDS may request personal information from you in order to grant you access to selected content of our Site. WDS does NOT sell to or share these personal information with third parties. Your personal information will NOT be used for promotional purposes without your consent. However, if you choose to fill out any reader surveys, or participate in a contest, demographic information that you submit about yourself may be shared with associated sponsors and business partners in aggregate form.

Access to member sections on the Site and/or requests for information or services by Site users may depend on submission of personal data. WDS will use personal information only for the purpose indicated to you when you provided it. WDS will NOT disclose, sell, rent or exchange such personally identifiable information to any other organization or entity unless the user is first notified and expressly agrees to it, or as otherwise required by law.

In order to provide full functionality for you, you will be asked to provide personal information (e.g. name, address,  e-mail address etc.). No material consequences will result from your refusal to submit such information except that you may not obtain the functionality or receive information you requested.

At any time upon your request, WDS will delete or modify personal information that you provided earlier. WDS provides you to display, edit, update or delete your personal data, all personal information that you transmits to WDS in exchange for the Site’s services.

Please let us know by opening services ticket, or sending e-mail or writing to us and telling us you no longer wish to receive postal mail and/or e-mail. Please provide us with your exact name, postal address, and/or e-mail address.

User generated content

Any personal information you disclose on the pages you edit, or in the message boards, forums, reader reviews, and chats becomes public information and you should exercise caution when deciding to disclose your personal information. If you send us e-mails, you should be aware that information disclosed in e-mails may not be secure or encrypted and, thus, may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in e-mails or via the Internet.


We will use your e-mail address to respond directly to your questions or comments. Except to provide you with products and services you have requested, we will not share, sell, rent, swap or authorize any third party to use your e-mail address without providing you the opportunity to opt-out of such use. WDS reserves the right to send you e-mails relating to your account status. This includes order confirmations, renewal/expiration notices, notices of credit-card problems, other transactional e-mails and notifications about major changes to our Site and/or to our Privacy Policy. If you have registered for online discussions or other third-party services, you may receive e-mails specific to your participation in those activities. If you place an order in our online shop, purchase a subscription to WDS, participate in an online survey, or submit a sweepstakes or contest entry, you may receive an e-mail confirming your transaction or interaction with our Site.


We use cookies only to make our sites easier for you to use. Personal data may be saved in cookies on individual pages if you have expressly agreed to this in advance in order e.g. to save you from having to re-enter access data. You can in principle also access all information on our websites if you have deactivated cookies in your internet browser. However, if you reject cookies, the functionality of our offerings may be restricted.

Google analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for website operators and providing other services relating to Site activity and internet usage.

Third-party web sites

Our Site contains links to other web sites that are not under our control, even though some of them may feature the WDS logo through a marketing agreement with us. WDS cannot be held responsible for the privacy practices of third parties. This Privacy Policy does not cover information collected elsewhere, including, without limitation, offline and online sites, applications, destinations or services linked to or from our Site. We recommend that you review the privacy policy of any web site you visit.

If you choose to access, visit or use any third-party social networking service that may be integrated with our Site, we may receive personally identifiable information and other information about you and your computer, mobile or other device that you may have made available to those services, including information about your contacts on those services. Your decision to use a social networking service in connection with our Site is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available to our Site by visiting those service(s) privacy policies.

Information security

The protection of your personal data is very important to us. Because no data transmission can be completely secure, and no system of physical or electronic security is impenetrable, we cannot guaranty the security of the information you sent to us or the security of our servers, networks or databases, and by using our Site, you agree to assume all risk in connection with the information sent to us or collected by us when you access, visit and/or use the Site, including, without limitation, your personally identifiable information, and we are not responsible for any loss of such information or the consequences thereof. If you lose a computer, mobile or other device or it is stolen, that contains your personally identifiable information, it is up to you to take all the steps necessary to protect yourself. In the unlikely event that we believe that the security of your information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you via your computer, mobile or other device.

Law-enforcement inquiries

WDS cooperates with all law-enforcement inquiries, official investigations and legal proceedings initiated by governmental and/or law enforcement officials, and reserves the right to disclose personally identifying and/or aggregate information in connection with a subpoena or other court-sanctioned demand for such information.

By visiting the Site, you are accepting the practices described in this Privacy Policy. Our Site will develop and evolve over time, and this Privacy Policy may change to reflect that. Your continued use of this Site following reasonable notice of any such changes means you accept the changes. You agree that notices we may provide on the Site itself shall be deemed reasonable notice for this purpose.